The Spotify for Artists app today doesn’t yet connect the dots between gaining access to the data and taking action based on those findings. Spotify, meanwhile, has said that its email open rate is 40 percent, and clickthrough rate is 17 percent.
These campaigns are said to outperform those from traditional email marketers, which expect only a quarter of recipients to open their emails. These demographic details also can help artists when they’re promoting their music outside Spotify - such as on Facebook by way of social ads - or for planning tours.ĭata on an artist’s most devout listeners also is used today with Spotify’s email targeting project, Fans First, which lets artists reach out to top fans with special offers - like presale concert tickets, for example. “Has the gender makeup of my audience changed? Has their age changed? Or even, maybe the countries or cities?…this is something artists have told us is really critical for them.” “Artists are always looking to understand did this next record I put out bring me to a new level of fandom, or did this new sound change the audience makeup?,” says Lennon. It’s a way to drill down into the fan base, to separate the casual streamers from the more dedicated fans and learn more about where and how the music is being received. In addition, the app will provide access to listener demographics, including information like gender, age, location and even what they stream, how they listen and what else they like.Īgain, this is data the Spotify for Artists dashboard on the web also contains, but the focus here is the convenience of mobile combined with the power of data.
So if a new release drops but isn’t picking up steam, artists will know this information immediately, then can act accordingly - getting their tracks on the right Spotify playlists, or getting other artists to feature their music on their own profiles, for instance. And on Spotify, half of users discover music by way of playlists or the radio, the company has said before. However, that time frame may expand in the future.ĭata like this is crucial for artists, who today compete for fan attention and acclaim on number of streams, not album sales. The one-week time frame was chosen partly because of the challenges of scaling such a feature, but also because it’s the most critical period to track. This feature is exclusive to mobile and leverages Google’s Cloud infrastructure, explains Lennon. This will continue for the first week after a new single, EP or album is released, says Spotify.
ALL TIME STREAMS SPOTIFY FOR ARTISTS UPDATE
However, the key features in the Spotify for Artists app have to do with gaining native mobile access to streaming data, including real-time data on new releases.Īs soon as a new release drops, the app will update instantly as the track gets streamed. The ability to upload new photos to the artist profile is not yet supported, but will be in a future release of the app, we’re told. These picks and playlists are one of the ways artists on Spotify engage fans - by telling them what favorite new song they’re listening to, for example, or by featuring their favorite tracks. Like the web dashboard, the app lets artists update their profile on the service, including things like their bio, their artist’s pick and their playlists. While we have a desktop product, it’s not accessible to them.” “The first thing we’re trying to achieve is meeting the artists’ needs to have mobility,” he says.
The key difference is the convenience of mobile access - something Spotify product manager, Miles Lennon, says was a top demand. Today, Spotify is releasing an app for artists that aims to answer these questions, while also giving artists a way to update their profile and connect with listeners while on the go.Įssentially, this new “Spotify for Artists” app, as it’s called, is a mobile version of Spotify’s artist dashboard, which exited beta earlier this year. Artists want to know how their music is being discovered, who’s listening, where, how many have streamed their release and what else their fans are into, among other things. In the music streaming era, access to data is king.
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